The b2b trend of 2021 is self-service

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The key to survival for b2b organisations this year is Self-Service. To overcome the impact of the Covid 19 epidemic, b2b businesses need an eCommerce website that offers slick, quick and efficient self service. It’s what manufacturers, wholesalers and distributors are demanding and what thriving b2b companies are providing.

eCommerce alone is not enough

Since Covid restrictions began in March 2020, many b2b companies have been shifting to platforms which enable website sales– a move which is proving vital for survival. Just having an eCommerce presence, however, is not enough. Customer experience needs to be central to the entire online experience, with self-service at the heart.

Why Self-Service?

Consumers in the b2c sphere are now getting more control over the sales process than ever before and driving demand for change in the b2b world. Whilst trade shows and travelling salespeople represented the b2b norm in 2019, the impact of Covid has shattered the normal sales channels of b2b. In the race to offer eCommerce solutions b2b must not forget what their customers are craving – a world class customer online experience which offers an intuitive, responsive and easy to use self service experience. This will improve customer satisfaction, enhance loyalty and increase sales over the longer-term.

Self service decreases the amount of time between a buyer’s intent and actions, thus optimising the b2b experience. When information around product details and purchasing methods is clear, right on their eCommerce platform, buyers can enjoy that seamless shopping experience that mimics the ease of use many now demand in their b2c lives.

A Self-Service Solution Benefits b2b businesses too!

It’s not just customers who benefit from a slick eCommerce solution, it’s b2b organisations themselves. With a best-in-class b2b solution like GOb2b, you get tight integration of an eCommerce platform with accounting systems such as Sage and Pegasus. You can rely on the automated sales processes of an integrated eCommerce platform to deliver 24/7 service, whether staff and customers are working from their offices or from home. At the same time, automating the ordering and customer management process means that businesses need less resource to handle the simple, more repetitive tasks, and there are also less errors resulting from manual typing.

Whether you’re a wholesaler who sells electrical parts, teaching supplies or sports goods it’s time to act now to give your customers the same seamless self service digital experience they are used to in the b2b sphere. Failure to offer a first class b2b integrated eCommerce platform during these Covid-driven digital times means losing business and fast!

Need a fast track solution?

For b2b companies that have not had the benefit of an integrated eCommerce system during the lockdown and want a quick, easy and smart way to start selling online, GOb2b, b2b eCommerce specialists, are offering a fast-track solution that can be up and running in four weeks and requires no capital expenditure. Delivered securely as a SaaS (Software-as-a-Service) from the Cloud, our trade portal integrates with Sage and Pegasus accounting systems to provide your customers with a slick personalised self service ordering process. You simply pay an affordable monthly fee for hosting, maintenance and on-going support on a 24-month contract.