Blog

As B2B ecommerce continues to mature, expectations are rising. Customers want greater autonomy. Internal teams want more control, and businesses need platforms that reflect real world buying processes, not simplified retail journeys. At GOb2b, we see this shift every day through the wholesalers, distributors and manufacturers we work with, and it continues to shape how we develop our platform.

We are pleased to share our 2026 GOb2b feature release, which focuses on strengthening three critical areas of the B2B experience including:

• Upgraded basket management
• Enhanced roles & claims functionality
• A new basket quote builder

Each development is designed to give you more visibility, more structure and more flexibility across your B2B ecommerce platform. As always, our focus is on building practical functionality that supports real trade environments, fully integrated with your accounting system and aligned with how your teams operate.

Smarter Basket Management for modern B2B Ecommerce

In many B2B environments, the basket is not just a checkout step. It is a working space where orders are built, reviewed and refined. We have always recognised that B2B baskets are often collaborative and considered, not instant purchases.

Our upgraded Basket Management functionality gives agents and internal teams greater control over in progress orders. Baskets can be edited more easily, organised more clearly and reviewed with improved oversight, all within the GOb2b platform.

This means:

• Sales teams can step in and support customers at the right moment
• Multiple in progress baskets can be managed more efficiently
• Complex or high value orders can be reviewed with confidence
• Opportunities to assist and increase conversion are easier to identify

For businesses handling repeat orders, large volumes or collaborative purchasing, this upgrade makes a tangible difference. It strengthens the connection between customer activity and sales support, helping to turn intent into confirmed revenue while keeping everything aligned with your back-office processes.

Greater control with enhanced Roles & Claims

As ecommerce adoption grows within B2B organisations, so does the need for structure and accountability. As a platform built specifically for B2B ecommerce, we understand that account hierarchies and delegated purchasing are standard, not exceptions.

Multiple users often sit under a single account. Purchasing responsibilities may be delegated. Finance teams require access to balances and invoices. Managers may need approval authority. Not every user should have the same visibility or permissions.

Our enhanced roles & claims functionality introduces more granular access control across the platform. You can define exactly what each user can see and do, aligning your ecommerce environment with your team and internal governance requirements.

This enables you to:

• Assign clear responsibilities to individual users
• Support structured approval processes
• Restrict access to sensitive financial data
• Strengthen governance without limiting flexibility

The result is a platform that grows with your business, maintaining security and clarity as your teams expand. At GOb2b, we see this as a key step in helping customers scale confidently, while protecting sensitive information.

Introducing the Basket Quote Builder

Quoting remains central to many B2B transactions. Internal sign off, budget checks and procurement processes often sit between basket and checkout. In many sectors, requesting a quote is part of standard buying practice.

With the introduction of our Basket Quote Builder, customers can now convert their basket into a formal quote instantly. No manual intervention and no unnecessary delays. This functionality sits directly within the GOb2b platform, making the journey from product selection to approval far more streamlined.

This development:

• Simplifies price requests
• Speeds up internal approvals
• Reduces reliance on manual quote generation
• Shortens the sales cycle

By embedding quoting directly into the ecommerce journey, our GOb2b B2B ecommerce platform supports the full B2B buying process from discovery to approval, to order confirmation. It is another example of how we continue to refine our platform around genuine trade workflows.

Designed for how B2B Ecommerce really works

The GOb2b 2026 feature release reflects our continued commitment to practical innovation. These are not cosmetic updates; they are targeted enhancements built around the realities of B2B ecommerce businesses.

Alongside these new enhancements, we continue to deliver feature rich functionality. Our platform provides real time integration with leading accounting systems, including Sage and Pegasus, ensuring sales orders, pricing, stock levels, VAT and customer account information synchronise seamlessly.

Other features of the GOb2b B2B ecommerce platform include:

• Product management tools such as matrix products, configurable stock display options, back-order settings and bulk product importing via the CMS
• Built in upsell opportunities including cross sell, product alternatives, price break incentivisation and automatically generated top products to encourage larger and repeat orders
• Flexible promotions with product level or order level discounts, including promo codes
• Comprehensive SEO features including editable URLs, meta descriptions, structured data and automated sitemaps

We are excited to bring these new developments to our customers for 2026, and to continue evolving GOb2b in line with real world requirements.

If you would like to learn more about the 2026 feature release or see the new functionality in action, our team would be delighted to hear from you.