eCommerce integration for Punchout

Delivering Feature Rich Customer Experiences

Key Benefits


When you integrate GOb2b with your Punchout accounting system you can transform your eCommerce process to provide a seamless experience for all.

Co-ordinate your eCommerce website and Punchout accounting system to allow bidirectional flows of information between the two systems.

Sell More

GOb2b offers a fast efficient way to build a new sales channel, allowing customers to order directly from you online.

Reduce Costs

Gob2b links your eCommerce site to your back office systems so you can share stock, product information, promotions and receive orders all automatically.

Centralise Data

GOb2b integrates with Sage & Pegasus Opera accounting systems with ease.


Integration automates the process and takes that stress away providing a much smoother overall experience as your business continues on its path of success.

Improved Customer Experience

Customers can be kept in the loop during the entire sales process. Customers can be contacted with updates and get access to real-time data.

Product Description

Product Description

Modern b2b eCommerce platform to automate your sales order process taking your customer orders directly from your website into sales orders on Punchout.

GOb2b is built with over 20 years experience working on software solutions with trade customers so we know how complicated b2b purchasing can get.

Designed for b2b

Designed for b2b

Are you offering volume pricing or customer-specific discounts?

Does your buyer want to purchase in bulk, and is your inventory data up to date?

Our b2b eCommerce platform was built specifically to address the concerns of b2b businesses. B2B customers order more frequently, repeat orders and often know what they want so need easy search options. They expect an experience which is easy to navigate and smart, to show them top products, recently purchased items and saved baskets.

They can also get access to their account to view and track orders and pay off invoices.


    Select your GOb2b package:



    See how much can you save with GOb2b?

    Let us help your company grow

    Integrated b2b

    Key Features

    Order Processing Features
    Stock Position Features
    Product Data Features
    Navigation & SEO Features
    Shipping Features

    Smart, easy to navigate ordering process which can be automatically put into your accounting system.

    Key features include:

    • Orders are placed into SOP (Sales Order Process) and allocated.
    • Quick ordering using stock codes.
    • Save baskets for logged in customers.
    • Basket quotation builder.
    • Customer order tracking.
    • Multiple payment methods supported: account, credit card (Cardstream/Opayo)
    • Optional Guest Checkout or Registration for returning customers
    • Analytics and reporting on sales & customers
    • Gift Voucher purchase, management & redemption system
    • Full multi-currency support

    Provide your customers with live stock availability.

    Get live stock levels and due in dates directly from your accounts system.

    Key features include:

    • Stock positions displayed in the best way to fit your business needs.
    • Allow backorder when items are out of stock.
    • Display due in dates.
    • Supports BOM (Bill of Materials).

    Provide your customers with all the product details they require to make purchasing easier.

    All the information is pulled through from your accounting software so you only have to enter the details once if they are not already there.

    Key features include:

    • Full product details including name, description and images.
    • Product codes including nominal information, part numbers and barcodes.
    • Selling price, RRP and promotional options.
    • Cross-sell options with alternative products and often bought with examples.
    • Product analytics (e.g. best/worst performers)
    • Customer review submission & management (moderation)

    A smart, easy to use eCommerce website is key to create an enjoyable experience for your customers.

    Everything you need to improve your website accessibility and rankings in search engines.

    Key features include:

    • CMS (content management system) to give you full control over your website.
    • URLs which are formatted to show understandable names.
    • Easy to set up search engine algorithms including keywords, title tags, Alt tags and more.
    • Support with Google Analytics
    • Localisation (translation & multi-currency)

    A complex set of shipping options to suit all your b2b delivery requirements.

    Shipping can be complex in the b2c area but for b2b with large orders that may involve pallets, it is even more complex. GOb2b provides a complex set of shipping options, which can help organisations simplify their shipping charges whilst still recovering costs. There is also the option of bespoke shipping set-ups.

    Key features include:

    • By weight / volumetric weight
    • By value
    • By number
    • By postcode or country zone
    • Product-specific shipping for heavy or awkward items