Everything you need to improve
your websites rankings in search engines
URLs do not contain incomprehensible strings such as
Instead they are formatted to show understandable names to help with site navigation and Search Engine Optimisation –
GOb2b is also designed to allow users to create and amend URLs, however, we would recommend that once a URL is set it is advisable to stay untouched to prevent the chances of broken links and it will be temporarily detrimental to your website’s SEO.
It is not clear how relevant keywords are to SEO today after years of abuse by operators trying to attract traffic using keywords unrelated to their site. Nevertheless, GOb2b provides the facility to create keywords for every department and product.
Title tags drive what appears in the ‘blue’ bar at the top of the browser.
GOb2b creates product-related title tags for each page but you can override these to achieve specific SEO goals.
Search engine algorithms cannot read images but they can read the ‘Alt tags’ provided to describe the image. GOb2b provides facilities for tailored alt tags on all images to be set so they can be different from image names.
H1 tags are the main title on a page for a category or product, which is often the largest text that stands out on the page.
GOb2b creates product related H1 tags but you can override these to achieve specific SEO goals. You can also add H2 tags if your page needs multiple header titles.
The short description is ‘meta’ information that is not visible when the page is rendered but is used by search engines. If you use short descriptions then these are what will appear on the search engine results page. If they are not present, the search engines tend to use the first few lines of text from the page.
The advantage of short descriptions is that they can be tailored to give a strong call to action. GOb2b provides the facility to create short descriptions for every department and product.
Google will accept a special computer-readable site map to assist in indexing your site. GOb2b provides an automated site map in the correct format.
All you will need to do is send us your Google Analytics ID to allow you to watch and track the visitors to your website.
We can also give you an overview of Google Analytics if you are new to this.