Blog

In today’s fast-paced digital environment, businesses are always looking for ways to improve efficiency and optimise operations. For B2B companies, creating a seamless buying experience is essential for both customers and internal teams. This is where the integration of Microsoft Dynamics 365 Business Central and GOb2b’s B2B ecommerce website platform comes into play.

When integrated with GOb2b’s modern B2B ecommerce platform, Dynamics 365 Business Central offers unparalleled efficiency and precision, creating a seamless workflow between your ecommerce operations and back-office processes.

What is GOb2b?

GOb2b is a B2B ecommerce platform that helps businesses create online stores specifically designed for B2B ecommerce transactions. Our platform offers a number of features that can benefit B2B businesses, including:

• Product data management – Easily add and manage product information on your website, such as descriptions, images and prices
• Stock position – Provide your B2B customers with accurate live stock availability
• Order processing – Streamline your order processing with features like order tracking, invoicing and shipping management
• Marketing features – Some of our most loved features include customer reviews, cross selling, promotions, gift vouchers and live chat
• Search engine optimisation (SEO) – Everything you need to improve your websites rankings in search engines built in to your website, ready for you to fill out
• Customer and Sales Agent Mobile Apps – Improve convenience and customer service and encourage repeat business with our handy mobile apps for both your customers and your sales team.

Key Features of Microsoft Dynamics 365 Business Central and GOb2b Integration

Integrating Microsoft Dynamics 365 Business Central with GOb2b unlocks powerful features that enhance the B2B ecommerce experience:

• Real-time product data management – Automatically sync product information such as descriptions, images and pricing between GOb2b and Microsoft Dynamics 365
• Live stock visibility – Show your customers up-to-the-minute inventory availability, ensuring they can make confident purchasing decisions
• Streamlined order processing – Automate order creation, tracking, invoicing and shipping workflows for faster fulfilment
• Centralised customer management – Sync customer accounts, order histories and account-specific pricing to create a personalised ecommerce experience
• Advanced marketing capabilities – Leverage GOb2b’s features such as cross-selling, promotions and SEO, paired with Microsoft Dynamics 365’sinsights, to drive more sales
• Mobile convenience – Enhance accessibility for customers and sales teams with apps that provide on-the-go access to inventory, orders and account details

Key Benefits of GOb2b and Microsoft Dynamics 365 Business Central Integration

The integration of Microsoft Dynamics 365 Business Central with GOb2b brings a host of benefits that empower your B2B business:

1. Error reduction – Automating data exchange between GOb2b and Microsoft Dynamics 365 minimises the risk of manual entry errors
2. Enhanced efficiency – Save time by automating repetitive tasks such as order updates, stock management and customer account synchronisation
3. Real-time insights – Access current inventory levels, sales data and customer accounts directly within Microsoft Dynamics 365 and GOb2b’s ecommerce platform
4. Improved customer experience – Deliver faster, more accurate and personalised service with synchronised data and smooth order processing
5. Cost savings – Free up valuable resources by eliminating the need for manual intervention, allowing your staff to focus on strategic tasks

How Microsoft Dynamics 365 Business Central and GOb2b Integration Works

Here’s an example of how this powerful integration transforms your B2B ecommerce process:

1. A customer places an order on your GOb2b ecommerce website
2. The order data is automatically sent to Microsoft Dynamics 365 Business Central
3. An invoice is generated in Microsoft Dynamics 365and shared with the customer
4. Inventory levels are updated in real time in Microsoft Dynamics 365and reflected on your GOb2b website
5. Order status is updated on the ecommerce site, keeping the customer informed throughout the process

This seamless flow of data between Microsoft Dynamics 365andGOb2b ensures accuracy, saves time and delivers an exceptional experience to both your customers and your internal teams.

Case Studies of Microsoft Dynamics 365 Business Central and GOb2b Integration

Charter Controls

Charter Controls transformed its B2B ecommerce operations by integrating Microsoft Dynamics 365 Business Central with their GOb2b website. This integration provided live inventory updates, automated order processing and offered personalised pricing, enhancing customer experiences. The result was improved operational efficiency and a more customer-centric approach.

Tornado Wire

Tornado Wire streamlined its B2B ecommerce operations with the same integration. They benefited from automated order management and real-time data synchronisation, ensuring accurate stock levels and seamless customer interactions, ultimately driving repeat business.

If you’re ready to get started with a GOb2b B2B ecommerce website platform and would like to integrate it with Microsoft Dynamics 365 Business Central please get in touch with our friendly and knowledgeable team.