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The business world is undergoing a digital revolution and B2B transactions are no exception.  For years, the B2B commerce sector has portrayed the image of archaic when it comes to sales transactions, having relied heavily on traditional methods like phone calls, emails and in-person sales reps. However, the tides are turning. B2B ecommerce technology is booming, much like the B2C industry was a few years ago when the pandemic accelerated its growth, after building up momentum over the past decade.

The rise of the digital B2B buyer

Today’s B2B buyer behaves much like a B2C buyer. They expect a seamless digital experience, complete with online product information, self-service options and 24/7 access. Studies show that nearly half of B2B buyers prefer to research and order products online.  B2B ecommerce platforms cater to these preferences, by offering a user friendly experience that mirrors the convenience of B2C online shopping.

The power of B2B ecommerce technology

The benefits of B2B ecommerce go beyond just meeting buyer expectations. Here’s what B2B ecommerce technology can offer your business:

1. Increased efficiency – Streamline order processing, reduce errors and free up your sales team to focus on more strategic tasks
2. Improved customer service – Offer self-service options, real time order tracking and 24/7 availability to enhance customer satisfaction
3. Expanded reach –The ability to sell to a wider audience, including international customers, without geographical limitations
4. Cost savings – Reduce administrative costs associated with traditional sales methods
5. Data driven insights – Gain valuable customer data to personalise the buying experience and improve marketing efforts.

Why now is the perfect time to switch to B2B ecommerce

The B2B ecommerce market is experiencing explosive growth, expected to reach a staggering $3 trillion by 2027. This presents a golden opportunity for businesses to get ahead of the curve. If you have a brick and mortar business and have not yet made the switch to ecommerce, here’s why now is the ideal time to do so:

• Technology is more affordable and accessible than ever. B2B ecommerce platforms are becoming increasingly user friendly and cost effective, making them accessible to businesses of all sizes
• Your customers are already online, so don’t be left behind. The majority of B2B buyers are already actively using online channels for research and purchasing, so don’t miss out against your competitors
• Ecommerce is the future of B2B business transactions. Early adoption allows you to establish a strong online presence and gain a competitive edge. 96% of the B2B market has some sort of digital exposure, while nearly 65% of B2B brands sell exclusively online. So the time to act is now if you don’t want to fall behind.

Taking the first step

If you have never sold online before we know it can feel overwhelming to get started and that’s why at GOb2b we have different packages to suit all businesses. If cost is something that’s holding you back from making the switch, why not take a look at our savings calculator to see how much you could save with a GOb2b B2B ecommerce website platform, here: https://gob2b.com/savings-calculator/    

What are the benefits of a GOb2b ecommerce website platform?

1. Our GOb2b platform integrates seamlessly with your accounting system including Sage, Pegasus and OGL Profit 4
2. For existing customers we offer our GOb2b Customer App – a handy mobile app that mirrors your GOb2b website for another convenient way for your customers to order from you. Our app is the perfect way to get even more sales from your customers. We also have a GOb2b Sales Agent App for your sales team.
3. The following features comes included with your B2B ecommerce package:

• Order processing
• Stock position
• Product data
• Shipping
• SEO and marketing features.

By embracing B2B ecommerce technology and investing in a B2B ecommerce website platform, you can unlock a world of new opportunities, improve customer satisfaction and drive growth for your business. The time to act is now – don’t miss out on the digital B2B revolution. If you are ready to discuss how a GOb2b ecommerce website can benefit your business, please get in touch with our friendly and knowledgeable team.