FULLY INTEGRATED WITH MICROSOFT DYNAMICS 365
When you integrate GOb2b with your Microsoft Dynamics 365 accounting system you can transform your eCommerce process to provide a seamless experience for all.
Co-ordinate your eCommerce website and Microsoft Dynamics 365 accounting system to allow bidirectional flows of information between the two systems.

GOb2b offers a fast efficient way to build a new sales channel, allowing customers to order directly from you online.

Gob2b links your eCommerce site to your back office systems so you can share stock, product information, promotions and receive orders all automatically.

GOb2b integrates with Sage & Pegasus Opera accounting systems with ease.

Integration automates the process and takes that stress away providing a much smoother overall experience as your business continues on its path of success.

Customers can be kept in the loop during the entire sales process. Customers can be contacted with updates and get access to real-time data.
Modern b2b eCommerce platform to automate your sales order process taking your customer orders directly from your website into sales orders on Microsoft Dynamics 365.
GOb2b is built with over 20 years experience working with trade customers so we know how complicated b2b purchasing can get.
Are you offering volume pricing or customer-specific discounts?
Does your buyer want to purchase in bulk, and is your inventory data up to date?
Our b2b eCommerce platform was built specifically to address the concerns of b2b businesses. B2B customers order more frequently, repeat orders and often know what they want so need easy search options. They expect an experience which is easy to navigate and smart, to show them top products, recently purchased items and saved baskets.
They can also get access to their account to view and track orders and pay off invoices.
GOb2b’s LIVE connection transfers data immediately in a bidirectional flow of information between Microsoft Dynamics 365 and the eCommerce platform.
This unique LIVE connection will transform your sales order process. The platform delivers a feature-rich, higher personalised customer experience for your customers.

Book a demo
The best way to see if GOb2b is right for you and your business is to experience it for yourself
Integrated b2b
KEY FEATURES
- Order processing features
- Stock position features
- B2B FEATURES
- PRODUCT DATA FEATURES
- NAVIGATION & SEO FEATURES
- SHIPPING FEATURES

Key features include:
- Orders are placed into SOP (Sales Order Process) and allocated.
- Quick ordering using stock codes.
- Save baskets for logged in customers.
- Basket quotation builder.
- Customer order tracking.
- Multiple payment methods supported: account, credit card (Cardstream/Opayo)
- Optional Guest Checkout or Registration for returning customers
- Analytics and reporting on sales & customers
- Gift Voucher purchase, management & redemption system
- Full multi-currency support

Key features include:
- Stock positions displayed in the best way to fit your business needs.
- Allow backorder when items are out of stock.
- Display due in dates.
- Supports BOM (Bill of Materials).


Key features include:
- Sell on account – orders go directly into Sales Order Processing.
- Product price list and discount structures.
- View and pay outstanding invoices.
- View order history and repeat orders.
- Order adoption to allow your customer service team to adopt the order and run it through for the customer while they are on the phone.
- Trade account request & approval mechanism
- Trade account management (restrictions, pricing, multiple purchasers)


Key features include:
- Full product details including name, description and images.
- Product codes including nominal information, part numbers and barcodes.
- Selling price, RRP and promotional options.
- Cross-sell options with alternative products and often bought with examples.
- Product analytics (e.g. best/worst performers)
- Customer review submission & management (moderation)


Key features include:
- CMS (content management system) to give you full control over your website.
- URLs which are formatted to show understandable names.
- Easy to set up search engine algorithms including keywords, title tags, Alt tags and more.
- Support with Google Analytics
- Localisation (translation & multi-currency)


Key features include:
- By weight / volumetric weight
- By value
- By number
- By postcode or country zone
- Product-specific shipping for heavy or awkward items
FAQs
Yes, trade customers registered to your site will have the ability to see their individual negotiated price plans as they shop. Product price plans and discount details are updated from your accounting system which will update the details of products on the site provided the user is logged in. For customers without an account they can purchase using the selling price which is synchronised from your product data or default price list on your accounting system. You can also synchronise the RRP of products from the price list in your accounting system.
Yes they can. The sell on account feature in GOb2b allows businesses to facilitate trade accounts on their website which allows orders to be directly placed into Sales Order Processing within their account on your accounting system. Instead of trade customers having to go through a standard payment processes each time they make an order, Sell on Account allows them to place multiple orders on their account with the click of a button. The balance from these orders can then be paid off in full at another time. Each account can have multiple purchasers who log in via their unique email address. All purchases by these purchasers will appear on the sales ledger account and the system can be configured to show who the purchaser was in the ‘taken by’ type fields.
Yes, as we are caching the stock value it is important we do not make an online sale based on an out of date stock position. GOb2b’s full integration with your accounting software means that as the user reaches their final checkout step, the accounting systems stock database is queried one final time to get the exact stock position. If there is insufficient stock to fulfil the order, either: the user can be redirected to the basket to be notified of the status of the order, the user can be redirected to the basket, the quantity reduced to match stock available and the customer notified, or if the product is on backorder, the order will continue to be placed.
Shipping can be complex in the b2c area but for b2b with large orders that may involve pallets it is even more complex. GOb2b provides a complex set of shipping options, which can help organisations simplify their shipping charges whilst still recovering costs. There is also the option of bespoke shipping set-ups. There are many ways we can price shipping including by weight, by volumetric weight, by value, by number, by postcode or country zone and product specific shipping.
Yes, once your website is completed and loaded with products it may be that it provides a useful tool for your internal staff or sales representatives to enter orders on behalf of customers.
You can set up ‘Agent’ logins for these staff and select the accounts you wish them to be able to input orders for. Your staff simply login and select the account they wish to place the order on behalf of.
The website will then show that account’s prices and any other features it has been configured for. Goods can be added to the basket and the order placed on the account.
Yes, all our sites are fully responsive and work across all devices – desktops, laptops, tablets and mobile phones. This means that GOb2b is designed to work the exact same way across all devices.
Book a demo
The best way to see if GOb2b is right for you and your business is to experience it for yourself