B2C Features

Making it possible to sell to

trade customers without accounts or b2c customers

Getting your customers to register and supplying them with a password is a common practice on B2C eCommerce sites.

We recommend that you get customers to register at the end of their purchase. It is possible to force customers to register before they ‘add to cart’ or ‘go to checkout’ but there is considerable research that sites that do this have lower conversions as customers are loath to supply data to be allowed to purchase.

All the data you reasonably need is in the checkout anyway so that is the best place for them to register.

Create account

All retail orders placed on the website are posted into your accounts system.

It may be desired to create a Sales Ledger Account for these orders, particularly if you are expecting a high level of repeat business for these customers but you don’t want to convert them to b2b customers.

Sell on cash account

All retail orders placed on the website are posted into your accounts system.

These orders can all be organised in a single account designated as a ‘cash’ account. This will prevent your accounts system from being filled with possibly hundreds of Sales Ledger accounts where only one item is ever purchased.