B2C Features - GOb2b
B2C Features Chrissie Prior September 17, 2021

B2C Features

Making it possible to sell to
trade customers without accounts or b2c customers

Getting your customers to register and supplying them with a password is a common practice on B2C eCommerce sites.

We recommend that you get customers to register at the end of their purchase. It is possible to force customers to register before they ‘add to cart’ or ‘go to checkout’ but there is considerable research that sites that do this have lower conversions as customers are loath to supply data to be allowed to purchase.

All the data you reasonably need is in the checkout anyway so that is the best place for them to register.

All retail orders placed on the website are posted into your accounts system.

It may be desired to create a Sales Ledger Account for these orders, particularly if you are expecting a high level of repeat business for these customers but you don’t want to convert them to b2b customers.

All retail orders placed on the website are posted into your accounts system.

These orders can all be organised in a single account designated as a ‘cash’ account. This will prevent your accounts system from being filled with possibly hundreds of Sales Ledger accounts where only one item is ever purchased.

See more GOb2b features…
Order Processing Features

Smart, easy to navigate ordering process which is automatically put into your accounting system.

Stock Position Features

Provide your customers with live stock availability

B2B Features

A dedicated b2b eCommerce platform required dedicated features to meet the specific needs of trade customers.

Product Data Features

Provide your customers with all the product details they require to make purchasing easier.

Navigation Features

Smart, easy to use navigation is key to create an enjoyable eCommerce experience for your customers.

SEO Features

Everything you need to improve your website’s rankings in search engines

Shipping Features

A complex set of shipping options to suit all your b2b delivery requirements

Marketing Features

Some of our most loved features to get even more from your website

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