Integrated eCommerce is essential for a well functioning eCommerce platform. It saves your b2b company time, helps with efficiency, prevents errors and ultimately helps your profit margins! Read on to find out the benefits of integrated eCommerce and why your b2b business should integrate.
- Reduce human error
Integrated eCommerce dramatically reduces mistakes. With manual processes, shipping addresses can be entered wrong, incorrect inventory levels can lead to overselling and product information could be incomplete, incorrect, or even missing. This can lead to a poor customer experience and ultimately a reduction in customer retention, bad reviews and loss of profits.
- Better customer experience
Integrated eCommerce leads to a better customer experience. Customers can be kept in the loop during the entire sales process. Customers can be contacted with updates and get access to real-time data. With up-to-date product and shipping information, you reduce potential frustrations and help build long-lasting relationships with your customers.
- Save time
Integration means there’s no need to input the same data into multiple different systems manually, which is very time-consuming. Integrated eCommerce also minimises the need for additional staff to handle transactions.
- Save money
Cost-saving processes can be one of the most effective means to improving a business’s return on invested capital. With integration, your online sales and orders (amongst many other back-office processes) become automated, saving you money as well as time. It also allows customers to service their own needs in a variety of ways, including tracking order statuses, viewing available inventory, tracking deliveries and much more. Not only does this further improve the customer experience, but it also saves you money on staff costs!
- Improve efficiency
A huge plus for integrating your eCommerce sales channels with your ERP system is how efficient it is. Your main types of data – order, inventory, item, customer and shipping/tracking – are communicated between your once independent systems. Inventory levels will automatically update at both the back-end as the product is sold on your site and at the front-end as the product gets added to your inventory. This two-way, real-time flow of data makes life better for both your in-house teams and your customers.
- Co-ordinated sales approach
The good news is that integration maintains that same effective and efficient nature for both the customers, sales team and back office team. Because everything in an integrated eCommerce system is synchronised and built to work in harmony with each other, managing multiple channels is simple.
- Scale your business more easily
One of the more obvious benefits of eCommerce integration is handling long-term growth. Typically, as your business grows, so does the demand placed on you and others within the company. This can be a problem when everything has to be done manually, but integration takes that stress away and provides a much smoother overall experience as your business continues on its path to success.
Our advice to you is to update your one-way integration with a well designed integrated eCommerce platform as soon as possible to reap the benefits of this much more efficient system.
If you need help with your B2B eCommerce website, find out more about GOb2b, our integrated eCommerce platform.